Do you want your listings to turn into leads? If this is something your rental business is struggling with, the answer may lie in how you advertise your properties. The following are some ideas for promoting your business:
Rental Listing Sites
There are a ton of options out there when it comes to online listing platforms. Some examples include: Apartment Guide, Apartments.com, Craigslist, Facebook, ForRent.com, HotPads, PadMapper, and Rent.com.
Setting up a profile for your rental business allows you to generate interest by sharing listings, along with photos, videos, and other interactive content. Facebook, Instagram, Twitter, and YouTube are all popular among property management companies for these purposes.
Another strategy for driving local leads is to post printed flyers or other materials (e.g. business cards) on community bulletin boards. These can often be found in places like corner stores, gas stations, grocery stores, libraries, schools, churches, and civic centers.
Albany has a number of non-profit housing services providers -- these organizations often work with tenants who are looking for housing. Some service providers may also offer rental subsidies and wraparound services to help tenants be successful in maintaining their housing.
Affordable Rental Listing
Check with Fawn
Videos & Virtual Tours
In this day and age, many tenants appreciate having options to virtually "tour" a rental listing, whether through a 3D photography service or via a pre-recorded video.
Consider placing a "For Rent" sign directly in front of the property, or putting out flyers that passers by can pick up.